Store Placement Heatmap

TL;DR

• Every shelf slot is color-coded by sales volume (green = high, yellow = medium, red = slow, gray = empty) to reveal which areas of your store are driving sales and which are dead zones.
• Product placement has as much impact on sales as the product itself — customers follow predictable paths, creating a structural bias baked into your floor plan.
• Red slot clusters = dead zones where products underperform not due to quality or price, but simply because of low foot traffic.
• The goal is data-driven placement experiments — move a slow mover to a high-traffic spot, track results over 2–4 weeks, and make margin-boosting decisions without guesswork.

What This Shows

Every case and shelf slot in your store is mapped here. Each slot is colored by sales volume — green for high sellers, yellow for medium, red for slow movers, and gray for empty slots.

The pattern that emerges tells you something most dispensaries never look at: where products sit has as much impact on what sells as what the product actually is.

Why Placement Matters More Than You Think

Customers don't browse the whole store equally. They follow predictable paths — walking past shelves, lingering near checkout, skipping the far corners. The result is a structural sales bias baked into your floor plan that has nothing to do with product quality or price.

A product can underperform for months not because customers don't want it, but because it's in a dead zone — a corner case, a bottom shelf, or a spot that gets skipped in the natural traffic flow.

What to Look For

When you open this map for your own store, look for clusters of red slots that aren't near any green. That's a dead zone. Products placed there are fighting an uphill battle regardless of margin or vendor relationships.

Then look at the green slots and ask: are those products there because they're genuinely popular, or because they happen to be in a high-visibility location? If you swapped a slow mover into that slot, would it pick up?

How We Build This

We pull slot-level sales data from the POS system and join it against a layout map of the store. The layout is built once — either from an existing floor plan or from a quick on-site walkthrough. After that, the heatmap updates automatically on a nightly basis.

The demo uses sample data. A real implementation would show your actual SKUs, your actual sales velocity, and your actual case positions — down to which shelf level each product occupies.

What Comes Next

Once you can see the placement pattern, the natural next step is experimentation. Move a slow mover into a high-traffic slot. Track whether velocity changes over the next 2–4 weeks. This turns a gut-feel decision into a measurable test.

Maybe you are looking to place your highest margin products in a high visibility spot to boost your bottom line

We help stores run these placement experiments and track results automatically — so you're not relying on memory or manual tracking to know if the change worked.

Get in touch if you want to see what this looks like with your store's layout and live data.